InterGrain is pleased to announce the appointment of Nicole Kerr as chief marketing officer.

Ms Kerr is an experienced grains industry leader who joins InterGrain from the Australian Export Grains Innovation Centre (AEGIC), where she has been general manager of strategy and communications for the past five years.

In her previous role at AEGIC, Ms Kerr played a key role in developing the organisation’s strategy, strengthening stakeholder relationships, and improving AEGIC’s marketing and communications.

Nicole will oversee the marketing strategy of InterGrain with a particular focus on supporting direct engagement with growers, advisors and consultants.

“I’m looking forward to joining the InterGrain team and helping deliver improved varieties into growers’ hands,” Ms Kerr said.

“During my time with AEGIC, I learnt a lot about grain markets and the quality attributes markets are looking for in our grain.”

Following Ms Kerr’s success at AEGIC, she will set her sights on accelerating the marketing activities of InterGrain’s ever-growing cereal portfolio.

“I’m excited to now change my focus to the farm gate side of the supply chain and help growers increase their grain production through higher yielding cereal varieties.”

“We are pleased to have Nicole join our company,” said InterGrain CEO Tress Walmsley. “Nicole has more than 20 years of experience in the grains industry, and she will be an immense asset to our business.

“Nicole joins the business at an exciting time of the year when we start receiving trial data and get the first look at how our new varieties have performed this season and begin making plans for our next product releases.

“Nicole’s leadership will be highly valued as we enter a new phase of expansion, and we are looking forward to Nicole sharing her wealth of knowledge with our team and working to bring new varieties to growers in the coming seasons,” Ms Walmsley said.