About Rural Business

Rbmagazine.com.au is a free online premium news and information service dedicated to the Rural Merchandise sector, based on the highly successful Rural Business magazine.

Rural Business magazine is a "trade magazine". Our primary audience is the retail network that sells inputs to farmers. These readers are the owners and managers of the retail businesses, and their employees, who provide advice and make product recommendations to farmers. Our secondary audience is the supplier companies / manufacturers who sell these inputs to the retail network.