Independent wholesale and warehouse business, WinRural has carved out an exclusive market niche, underpinning its strategy of supporting Australia’s independent rural retailers to deliver a competitive advantage, created through partnerships.
WinRural opens up an opportunity for greater choice and value for independents by giving them access to competitively priced products often only available through large buying groups.
This includes supplying small, medium and large reseller groups. WinRural CEO Ben Martin said WinRural’s focus was on delivering value to customers through outstanding service, ease of doing business and differentiated products and services.
“We plan on becoming Australia’s leading, truly independent rural merchandise wholesaler, by providing outstanding service at our warehouses and via our customer service team.
“We partner with our suppliers to deliver the products and services our customers need to serve Australian farmers and have built up a reputation of being easy to deal with.”
The company has recently bolstered its ranks to grow the business and support its reseller customers.
“We strongly support Australian companies and R&D companies. We have a high service model with a well-stocked warehouse and efficient distribution systems.”
WinRural mostly supplies stores in NSW, Queensland and Northern Territory from its Acacia Ridge Queensland warehouse and also as far afield as South Australia and Western Australia via key suppliers.
“We aim to help independent stores be more competitive and work with our major suppliers to offer better choice and competitive prices to both mainstream reseller groups and also smaller independents.
“Sometimes we offer a wider choice of brands and help fill a supply gap when products are not available through other channels. We work hard to find products in short supply and partner with our suppliers to help manage price and supply risk for our customers.
“Our range is quite extensive, covering key products from major agchem, fertiliser and animal health suppliers and a range of feed and general rural products covering the whole gambit of rural merchandise and supplies for produce stores. I think it’s fair to say we offer great flexibility and give our customers a comprehensive and different buying choice.”
Mr Martin said the key to success was working cooperatively with both suppliers and customers to provide the right deal all round for their partners.
“We believe independent customers should support key suppliers and provide farmers with good brands and product solutions for tomorrow that are also backed by after sales care from the supplier.
“We don’t compete with our suppliers; we partner with them and help get their range out as widely as possible to maintain market share and a share of wallet in the overall rural market.
“We support strong technical stewardship and work with branded companies to ensure stores have access to technical training, trial information and build up greater local knowledge to help us understand and recommend suitable products to customers,” Mr Martin said.
“We also have access to certain highly competitive supplier home brands to enable independents to compete in the commodity end of the market and provide outstanding value to their farmer customers.”
