Independent rural distributor and retailer, WinRural has bolstered its ranks with an experienced new sales representative to service NSW.

It is also currently recruiting for a new rep for Southern and Central Queensland to add to provide additional support to its independent rural reseller customers.

WinRural CEO Ben Martin has welcomed John Brotchie as WinRural’s new sales representative for NSW.

“Mr Brotchie is well known in rural circles having been a territory manager with livestock equipment company, Datamars and has accumulated decades of experience in the rural industry on both sides of the counter.

“He will be the key contact in NSW to help grow WinRural and support its independent reseller customers with all manner of product knowledge and advice.

“John will be a great asset in helping rural retailers source the best products from the world's leading agricultural input suppliers to provide greater value and choice in their offerings,” Mr Martin said.

“We believe John will be right at home dealing with his reseller customers and will be an important part of the growing team of experienced people at WinRural.”