Wengfu Australia continues to deliver to customers providing the latest, and best systems with the smoothest and easiest end-to-end fertiliser process in the industry.
In June Wengfu launched its highly anticipated fertbook web to its dealers, creating the most interactive and integrated fertiliser management experience ever seen in the Australian fertiliser industry.
In 2023 Wengfu delivered an industry first with an app which was a winner with customers from then start.
In 2024 they delivered the new fertbook web, tying in all the latest features available to dealers.
Fertbook web, in conjunction with fertbook app, gives users 24/7 access to their fertiliser business they have been looking for.
The whole fertbook process is developed around simplicity, ease of use and speed delivering measurable improvements in load out and turnaround time.
Head of Wengfu customer experience, Sophie Laing, said with the launch of the new fertbook web and app, customers are now doing 70 per cent of their bookings through the platforms and at a fraction of the time it takes if they had to call customer service.
“This is a great outcome and gives our CX team more time to respond to our customers with more complex requests,” Ms Laing says.
David Vickery from Vickery Bros said the new fertbook web along with the app has transformed how they manage their vertically integrated fertiliser business.
“I enjoyed the old fertbook and was involved in providing feedback to Wengfu on what improvements could be done to make it even better,” Mr Vickery said.
“The new dashboard home page gives a summary every morning so I only need to see what’s important and can select the individual widget if required to see more detail.
“It is so intuitive and easy to use, which I love, and the fact that the web and app are both live means it does not matter which one I am on as everything is up to date.
He said he can go from creating a new offer to creating a booking in under a minute, something which is unheard of in other platforms.
“It’s great Wengfu went to the trouble to work with dealers to understand where the platform could be improved and what other features would be valuable for us that weren’t available with the old platform.
“Regardless if I’m on the web at my desk or on the app in the field, I’m impressed with how simple these user-friendly interfaces are to make bookings, check contract balances, and accept sales contract offers as well as having the ability to break down large contracts myself into smaller sub-contracts.
“Best of all, I can create blends without the need to contact the customer experience team, making the whole process much faster and more efficient. The addition of the financials tab has proven to be an invaluable tool, as it enables me to monitor monthly expenditures and maintain an overview of my accounts.
Wengfu Australia is leading the way in developing practical systems and by listening to customers input, they are delivering the required experiences.
Wangfu sales and marketing general manager Warren Ramsey said this represents a significant investment in customer experience and reaffirms the aim to be the most efficient and effective fertiliser supplier in Australia.
“Our customers are now getting the benefit of this investment and love that we are the ones managing, developing, and upgrading these systems so that our customers simply just have to use them,” Mr Ramsey added.
“Winning a customer ‘Fertiliser Supplier of the Year’ award in 2023 reminds us that customer experience can’t be underestimated and if you make their experience a very positive one, they will reward you with their ongoing support.”
