Video content is changing how rural and regional businesses are building their marketing strategies.
In response to this growing need, Melbourne-based rural and regional advertising and communications specialists Jason Kilgour and Andrew Gill, with more than 20 years’ experience, have launched Barton Productions, a new venture aimed at filling this gap for marketers.
The new venture aims to generate video content for online platforms and help communicate and tell the brand story for marketers in an engaging format.
“The use of video in social media and websites has grown dramatically during the past few years for a number of reasons,” Andrew says.
“Video captures the attention of your target audience and is a great way to inform and educate compared to other mediums, while also being shareable and measurable.
“And more importantly, engagement by target markets with a brand using video content far outweighs any non-video content on social platforms.
“YouTube has reported that mobile video consumption has increased by 100 per cent year on year, and we know that tweets on the X platform (formerly Twitter) attract 10 times more engagement than those without.
“LinkedIn users are also 20 times more likely to share a video on the platform than any other type of post.
“Barton Productions has been established as a specialist rural and regional video and photography production company due to the changing environment, especially with the use of video content in social media as an effective and engaging marketing tool.
“ We have a group of highly skilled and talented story tellers Australia wide who we partner with to help create, educate and communicate across all platforms including motion, photography and virtual content across a myriad of categories,” he says.
The team at Barton Productions offers a range of services from storyboarding; scripting and voiceover recording; talent management; and pre and post production.
It produces brand, educational and explainer videos across a range of rural categories, as well as offers photography and a 360-degree virtual reality experience to engage the audience interactively in a simulated environment.
