“Helping farmers achieve the best possible results with the resources they have available.” This is the outcome that MaxCare is trying to achieve with their clients, says Maxum business manager Tom Newton.
“There is so much information, so many opinions, and so many different systems, it can be challenging. One of our roles is to simplify that information and put it into a form that is easier for the farmer to digest and that is most relevant for their operation.
“This has led to the release of two new tools from MaxCare ready for autumn rearing in 2023. We have worked on the best platform to provide information, there are some great resources already in the market, so we wanted to deliver something that simplifies the messaging around calf rearing and complements the existing information.”
The MaxCare app and Rearing ‘Cheat Sheet’ are designed to make farmers’ lives easier. The MaxCare app gives farmers access to relevant information at their fingertips.
The key functions include:
1. Calculators: to assist with cost comparisons, product and calf requirements
2. How To’s: a range of protocols to assist with on farm systems and processes. These cover a number of topics under nutrition, comfort and hygiene
3. Products: a snapshot of the MaxCare product range
4. Request a Quote: a simple way to link into MaxCare and the rural store network to get information about products.
Mr Newton said the ‘Cheat Sheet’ is a summary to assist with management leading into and during the season. “We have tried to highlight the key areas that need focus through the whole calf rearing cycle to give farmers an easy reference point to check in.”
Pre-calving care, colostrum, nutrition, weaning and health management are the key areas that MaxCare have highlighted and can provide detailed protocols around the processes required at each step.
MaxCare specialises in infant animal nutrition and provide a range of milk replacers, electrolytes, probiotics, and whole milk additives that suit all calf rearing systems.
