MaxCare is excited to announce the launch of its new app ‘MaxCare Animal’.

This handy calf rearing app features calculators, feeding guidelines and other easy-to-follow instructions.

MaxCare Business Manager Tom Newton said the app is designed to make farmers’ lives easy by providing them with a tool on their phone that gives them access to information at their fingertips.

“MaxCare which specialises in infant animal nutrition, created the app was to simplify some of the potentially confusing messaging around calf rearing,” Mr Newton said.

“We are very excited to launch the app. It helps maximise productivity by guiding farmers through a consistent and targeted approach with their infant animals, accessed easily through their mobile phone.

“This is an industry first; we want to help our customers achieve the best possible results with the resources they have. The MaxCare range of milk replacers has been specifically formulated to ensure optimum health and nutrition in infant animals.” Product details and ‘how to’ feeding guidelines are all contained in the app.

Mr Newton said his favourite feature was the app’s calculators. “They help enable farmers to be more accurate and consistent, while removing a lot of the thinking work out of an already very busy daily schedule.”

The MaxCare Animal app is available to download on IOS via Apple App Store and Android via Google Pay.