Local tractor and machinery data has been given a boost, with the acquisition of an Australian data analytics business Agriview by UK based global firm, Kynetec.
Agriview measures and reports machinery and seasonal agricultural equipment sales for the benefit of agricultural machinery manufacturers and distributors.
In addition to the Agriview acquisition, Kynetec and the Tractor and Machinery Association (TMA) of Australia have entered into a 5-year agreement to provide Kynetec with the sales data which they will audit, aggregate and process through Agriview’s proprietary software to provide monthly market data and analyses to the machinery sector.
The Agriview acquisition reinforces Kynetec’s continued commitment in developing data analytics and insight solutions for Australian agribusinesses and complements Kynetec’s previous agricultural market investments.
Alan Kirsten, the previous owner of Agriview will continue with Kynetec on a part-time consultancy basis for the foreseeable future. All other former employees of Agriview will transition to Kynetec.
“Our capabilities in delivery platforms, blending third party data sources and advanced analytics skills will enable us to add substantial value to Agriview’s clients,” said Kynetec Australia senior director James Finlay.
“In addition, the agreement we have in place with the TMA, who fully represent the tractor and machinery industry in Australia, will enable us to provide machinery manufacturers and distributors with continuity regarding monthly industry retail sales data.”
Mr Kirsten said, “I am excited for the future of Agriview with Kynetec. Established in 1990, Agriview has a long and respected history. Looking to the future, combining Agriview with Kynetec’s value adding capabilities will take Agriview to a new level.”
Kynetec has teams located in 30 countries and provides data in more than 80 countries annually.
Representing the TMA of Australia, executive officer Gary Northover said his members rely on robust market information to enable them to make informed business decisions.
“We are pleased that Kynetec has the potential to further develop the scope of market analysis and reporting across all the core sectors of the machinery market,” he said.
It was revealed at the 2022 TMA annual conference in July, that tractor sales in June 2022 were the highest June result in 41 years – and the second highest result in any one month since 1979.
