Gallagher Australia’s territory managers are a value-adding resource for Gallagher’s resellers, providing the expertise to identify what the customer wants and how to install it. That’s the case for both permanent and temporary fencing solutions, depending on what the end-user needs.
Many Gallagher territory managers (TM) bring their own expertise and knowledge of farming to helping resellers identify the best products for their customers.
Scott Osborne, TM (Gippsland), has a farm in South Gippsland and 25 years of experience in breeding and finishing cattle and lambs for market.
“We are an extra labour unit in-store that resellers can call on any time, to help them display and learn about the merchandise, or go out to a customer’s farm and discuss their needs,” Mr Osborne said.
Mr Osborne said Gallagher electric fencing products are particularly useful going into spring, when farmers want to be optimising pasture growth and getting the best returns for strip grazing and harvesting fodder.
Gallagher's fencing solutions and technologies can
be built on overtime to fit farmers' needs and budgets.
“In spring, our geared reels and ring top posts will enable dairy and livestock farmers to strip graze their pastures and lock away feed for making hay and silage.
“These flexible fencing setups are easy to transport on a trailer, ute, motorbike or side-by-side. They’re easy to set up and take down.
“On the farm, our role is to help the farmer understand what system works best for them and how to get the most out of the electric fencing system they can afford.
“We can help them identify a solution that is practically based for their farming system, terrain and needs – sheep, cattle, dairy or exclusion fencing. That includes solutions that can be built onto over time.
“In the store, our role is to help skill-up resellers’ staff so they understand the range of products and what they can be used for, what specials are available during the year, how to display the product, and how to identify how Gallagher products can assist their customers.”
Gallagher TMs provide that training in a pop-up or more formally organised way, as one-on-one or within a group context.
Mr Osborne said TMs are just a phone call, text or email away for the reseller, after the reseller has been approached by their customer for an electric fencing solution.
“The first conversation is between the reseller and their customer. That’s an opportunity for the reseller to advise their customer they can get someone to come out to the farm to have a conversation about what the farmer, or other end user, wants.
“We follow up with the farmer, or other end user, and visit their farm, and identify what electric fencing system works best for them and what’s within their price range.
“Then we get back to the reseller and confirm what the customer wants to order.
“At the end of the day, many farmers and rural business owners purchase these products only once, or with many years between purchases, so it’s a matter of making recommendations that are useful for them moving forward.”
Those recommendations can include the fencing products they need now, with an eye to how to add-on further products in the future.
“In that way, if we understand the future plans of the farmer or end user, we can recommend an energiser that will incorporate those needs and that is useful for them moving forward.”
