Performance Feeds has long been at the forefront of Australian animal nutrition offering a comprehensive range of liquid and loose lick supplements tailored for both rangeland and feedlot operations.
Now as part of GrainCorp Animal Nutrition, following GrainCorp Limited’s acquisition of XF Australia Pty Ltd in November 2023, Anipro is looking to expand its footprint and offer existing businesses the opportunity to partner as dealers to provide Australia’s best-selling livestock liquid supplement to their customers.
Anipro liquid supplements are designed to provide protein (as nonprotein nitrogen), minerals and vitamins in a safe and cost-effective manner to stock grazing pasture or crops.
Anipro is a molasses based, two-part (sweet/sour) product that is blended in the field by accredited dealers and distributors to provide a very high degree of intake consistency formulated to provide a significant cost benefit to producers.
By balancing essential nutrients and optimising rumen function, Anipro helps to maintain consistent growth paths, minimise weight loss and improve both meat and milk production, driving an animal’s production to its full potential.
Anipro stimulates livestock to eat more forage and digest it more easily.
Anipro is not an energy supplement, however it enhances the animal’s ability to meet its energy requirements from the pasture where plant protein is below animal requirements, by improving the rumen’s ability to digest forage.
With a well-established client base across the eastern seaboard and South Australia, there are a limited number of opportunities for existing rural businesses who are motivated and interested in becoming an Anipro liquid supplements dealer.
National sales manager, Pete Cush said as an Anipro liquid supplements dealer, your business will be partnered with an industry leader, who will provide you and your business with continuous support, contributing to the successful future of livestock nutrition in Australia.
Why Become an Anipro Dealer?
Becoming an Anipro dealer allows you to add significant value to your existing agribusiness. With the flexibility to work dealer commitments into your existing business model, you can tailor this partnership to suit your business needs and commitments.
“Your business will work directly with an existing client base, providing them with the essential nutrition solutions they need to optimise their operations,” Mr Cush said.
“As an Anipro dealer, you will have the autonomy to drive your own business outcomes, traveling to deliver customer orders and overseeing your business growth.”
By partnering your business with GrainCorp Animal Nutrition (previously Performance Feeds) as an Anipro dealer, you’ll receive a range of valuable benefits:
Investment in Success
Becoming an Anipro dealer does require an initial investment in resources that will position your business for long-term success. This includes purchasing a delivery unit, essential for transporting Anipro supplements to customers.
Additionally, investment in product inventory will be required, including starters and balancers, ensuring your business has the right mix of products to meet diverse livestock nutrition needs.
GrainCorp Animal Nutrition (previously Performance Feeds) has a number of opportunities for financial support to help businesses with resource set up.
Securing a stock of Anipro tubs will allow you to immediately offer this high-demand supplement, enabling you to start generating returns on your investment from day one.
To find out more information about becoming an Anipro dealer please contact National Sales Manager, Pete Cush on 0408 607 558.
