Alltech, a global leader in animal nutrition and crop science, has launched Planet of Plenty, a business entity dedicated to science-led storytelling, advocacy and educational initiatives which amplify agriculture’s vital role in creating a sustainable future.
This initiative builds on Alltech’s vision of Working Together for a Planet of Plenty, which unites the agri-food community in creating a world where agriculture thrives, nutritious food is abundant and accessible, and our planet’s natural resources are replenished for generations to come.
While most families had ties to agriculture just two generations ago, many people today lack firsthand exposure to how the world’s food is produced.
This disconnect can lead to misconceptions and oversimplified narratives about agriculture’s environmental impact, the role of farmers in creating climate solutions, and the complexity of feeding a growing population while protecting natural resources.
Through powerful storytelling, advocacy and educational initiatives, Planet of Plenty LLC aims to bridge that gap.
Alltech chief executive Dr Mark Lyons says through Planet of Plenty we can take viewers on a global journey — into fields, research labs and farming communities — where they will see firsthand the intricate relationship between agriculture, environment and food and economic security.
Planet of Plenty will serve as a collaborative hub where those within the agri-food community and beyond can:
• Promote science-based storytelling.
• Advocate for the world’s agri-food producers.
• Support educational initiatives.
• Broaden the conversation about agriculture’s role in shaping a more sustainable future.
Planet of Plenty flagship project is World Without Cows, a feature-length documentary that amplifies the diverse perspectives of researchers studying methane emissions, farmers implementing regenerative practices, experts tackling the challenge of nourishing a growing population, and people in rural communities who rely on cows for their livelihoods.
In the past six months, World Without Cows has been screened at film festivals and events worldwide, sparking a broader discussion about the essential role of agriculture in sustainability, food security and the global economy.
As interest in World Without Cows grows, this initiative offers supports a mechanism to strengthen the documentary’s impact by opening doors to new audiences.
“Agriculture’s most powerful stories are told by those on the frontlines,” Mark says.
“Driving meaningful change begins with awareness, understanding and broader conversations, which Planet of Plenty will endeavour to cultivate.
